Creators will document over 65 recognized art forms, like Pattachitra and Dhokra, and highlight green initiatives like the state's 706 MW solar capacity. The campaign also aims to capture Odisha's economic momentum, with its GSDP having crossed ₹9.9 lakh crore.
The initiative places strong emphasis on Odisha’s rich craft ecosystem, home to over 65 officially recognised art forms and nearly 1.3 lakh artisans. From Pattachitra paintings of Raghurajpur and Dhokra metal casting in Dhenkanal to Ikat weaving in Nuapatna, Pipili appliqué, and Cuttack’s Tarakasi silver filigree, the campaign brings attention to living traditions that continue to thrive within local economies and family legacies. Performance arts such as Dhanu Jatra, Chhau, and Gotipua also form a key part of the storytelling narrative, reaching wider audiences through digital mediums.